Jangan Scam Hatiku

10. Craft Kancils [10.13b Art Direction: Campaign]

Product/Service:

Banking

Client:

Bank Negara Malaysia

Brief:

Despite ongoing efforts to combat scams, Malaysians remain unaware. Bank Negara Malaysia wanted a memorable anti-scam warning, that would remain top of mind.

Solution:

Malaysians love watching dramas, spending several hours daily indulging in their favourite plot twists. What if we could get them hooked on a drama that could help save their finances instead? We educate Malaysians on how to recognise and avoid financial scams, by weaving real-life scam scenarios into an unforgettable story of love and heartbreak.

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