Malaysia's Most Malaysian Ad
8. Brand Experience & Activation Kancils [8.11 Innovation in Brand Experience & Activation]
×
![]()
×
![]()
×
![]()
Links:
http://malaysiakita.perodua.com.my/
Product/Service:
Perodua
Client:
Perusahaan Otomobil Kedua Sendirian Berhad
Brief:
As Malaysia's most beloved car brand, Perodua has always been about people first. So, when it came to this year's National Day campaign, how could we stay true to Perodua's people-first philosophy and make it a collective effort co-created by the people?
Solution:
Malaysians were given the opportunity to choose what they wanted to see in a National Day ad and make The Most Malaysian Ad. We created a microsite where Malaysians could share their version of Malaysia by selecting Malaysian keywords. These were then fed to AI every day and interpreted into a single image. The ad evolved daily as more keywords were added to make it more Malaysian. This created a unique experience for users as they play a part in setting the creative direction of the ad, while allowing AI to be the designer of the visions.
