Lagu Teristimewa: Helo Malaysia

1. Film & Branded Content Kancils [1.15 Kancil for Good: Film & Branded Content]

Links:

Product/Service:

TM Hari Kebangsaan & Hari Malaysia 2025

Client:

Telekom Malaysia Berhad (TM)

Brief:

Every society builds walls around what it fails to understand. In Malaysia, one of those walls surrounds autism. Many families hide a diagnosis to avoid stigma. Schools turn away children who learn differently, citing "special attention". Adults on the spectrum are labelled "unemployable". We disguise this as care, but it is really caution: The instinctive unease we feel toward what does not mirror us. On National Day, when the nation celebrates freedom, to speak, to be seen, to belong; thousands of Malaysians still live behind quiet exclusion. Their freedom remains conditional. Accepted only when they appear typical. We sought to confront that silence. To show that connection means little if it only links the familiar and to remind Malaysians that the truest connection begins where understanding does.

Solution:

In a culture that often silences what it cannot explain, the most radical act was to let these voices sing. Helo Malaysia was written and performed by the neurodivergent band ZIMI’J, who live each day on the other side of society’s caution. For the 1st time, their music reached a national stage. The lyrics celebrated Malaysia’s unity and spirit, yet their meaning deepened through who was singing them. To extend authorship beyond sound, we partnered with Early Autism Project to feature artwork by autistic children. Lines that refused to stay inside frames, colours that refused to behave, were brought to life in the music video. Together, the song and visuals became 1 expression: Malaysia seen and heard through neurodivergent eyes and ears. When the film aired on National Day, millions watched. But beyond the reach, something quieter happened: a community once defined by silence began to define itself. In that act of listening, the nation took its first step toward understanding.

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