If You Know, You Know
10. Craft Kancils [10.10 Sound Design in Film Content]
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Links:
Product/Service:
Alphard & Vellfire
Client:
UMW Toyota
Brief:
We were tasked to launch the new Alphard & Vellfire, which embody the principle of understated luxury.
Solution:
As the saying goes, 'Money talks, wealth whispers'. True luxury isn't loud, it's quiet, refined, and appreciated by those with a discerning taste. For those in the know, subtle details are what define true value.
The campaign, titled 'If you know, you know', is an invitation to appreciate the finer details. The film creates a sensorial experience with auditory cues highlighting key features of the car's luxury.
The audio design for the film is crafted to heighten the sensory experience, turning every interaction with the Toyota Alphard & Vellfire into an amplified moment of luxury. The sound design captured the soft click of the door, the smooth recline of the seats, and the gentle hum of the ambient lighting meticulously enhanced in a hushed, immersive atmosphere, letting silence and the car's unspoken elegance speak for itself. Embedded within the film is a morse code, a hidden invitation for those who appreciate the whispers of true luxury to decode it.
