We Are One Great Eastern
9. Entertainment Kancils [9.14 Use of Licensed and Adapted Music]
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Links:
https://www.youtube.com/watch?v=Z5K_dEvhBFI
Product/Service:
INSURANCE
Client:
GREAT EASTERN SINGAPORE
Brief:
This is a film about five individuals, each facing their own set of challenges. But instead of being defeated by life’s storms, they find the strength to keep going. Sometimes they laugh, sometimes they dance, even when things are hard because deep down, they know they’re not alone. There’s someone looking out for them. Someone giving them just enough support, faith, and courage to take the next step.Through a few carefully chosen scenes, we follow their stories not as people who have it all figured out, but as people who choose to keep moving forward. Each of them, in their own way, takes a breath, steadies themselves, and crosses a rocky bridge. What gives them the confidence to smile and carry on is the quiet assurance of protection from Great Eastern Insurance. It’s that safety net that helps them turn life’s toughest moments into something lighter, something hopeful.
Solution:
The film opens with a montage of a dark limbo space of intense moments of hardship across all fours stories.The tone shifts as each individual breaks into a smile, followed by scenes where Great Eastern Insurance helps them overcome their struggles.We see a montage of them fighting back and pushing through.Finally, we return to the opening moment—this time, their joy feels truly earned.
