The KAW Theory
10. Craft Kancils [10.22a BM Copywriting, Content Writing & Scriptwriting: Single]
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Product/Service:
Milo KAW Ice Cream
Client:
Nestle
Brief:
The product has one thing to shout "5 x more MILO" but at Kolme, we asked oursleves how do we make it colloquial? How do we make "KAW" more memorable?
Solution:
We came out with "The KAW Theory", turning puns into reasons for people to try the ice cream, crafted in a colloquial manner. Writing, production and use of KOL/Content Creator all done by Kolme.
