Durex Academy

8. Brand Experience & Activation Kancils [8.12 Creative Effectiveness: Brand Experience & Activation]

Product/Service:

Medical & Health

Brief:

In Muslim-majority Malaysia, sex is TABOO. That includes public safe sex education. As a result, the sexual knowledge of young sexually active Malaysians was being influenced by adult-streaming websites.

Solution:

So we launched Malaysia's first school of safe, pleasurable sex, using someone even more enticing and influential than porn - SouthEast Asia's first Penthouse Covergirl and Malaysian OnlyFans star Ms. Puiyi. Who conducted a Masterclass in safe sex and seductive ASMR Durex audio demonstrations, leading the way to engaging and enticing sex education content told through social media.

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