Resort World Genting CEO
6. Digital Experience Kancils [6.16 Creative Effectiveness: Digital Experience]

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Links:
Product/Service:
Entertainment
Client:
Resort World Genting
Brief:
For decades, Resorts World Genting (RWG) has been a popular destination for entertainment seekers. However, their reputation as a gaming destination meant that most families were not aware of the many family-friendly activities found at the resort.
Solution:
Recognizing the persuasive power children have in family decisions, we turned them into official "Chief Experience Officers" (CEOs) to advocate for Resorts World Genting (RWG). Popular kid-influencers such as 4-year-old Eva Mei (@MissPopSasa) and 5-year-old StrongBoy (@BapaBros) were enlisted to create fun, family-focused content that reimagined RWG as a kid-first destination. The innovation extended to playful tactics like launching the youngest CEO profile on LinkedIn, staging pop-up CEO desks, and offering CEO passports to engage kids in real-life experiences. By shifting focus from gaming to family fun, we transformed kids into brand ambassadors, leveraging their voice to attract parents.

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