Calpis with Aina on Fly FM
8. Brand Experience & Activation Kancils [8.11 Innovation in Brand Experience & Activation]

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Product/Service:
Calpis with Aina on Fly FM
Client:
Calpis
Brief:
Fly FM, one of Malaysia's top English radio stations, achieved a groundbreaking milestone by introducing the first A.I. radio DJ in Malaysia, Aina Sabrina which marks a significant advancement in the history of Malaysian radio broadcasting. Aina Sabrina was developed by Fly FM's in-house team of production engineers utilizing artificial intelligence technology. Equipped with a vast music database, she has the ability to create and mix music in real-time, adapting to the listeners mood. Aina also offers personalized music recommendations based on individual preferences. Calpis, Japan's first cultured milk drink beloved by millions across the world, has appointed Aina Sabrina as its newest brand ambassador, the brainchild of an innovative collaboration between Calpis and Fly FM which airs on weekdays from 2PM to 4PM. This collaboration between Fly FM and Calpis has resulted in Calpis receiving the Malaysian Book of Records (MBOR) for 'The First AI Brand Ambassador'.


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