PETRONAS 50 Years On

10. Craft Kancils [10.21a English Copywriting, Content Writing & Scriptwriting: Single]

Product/Service:

Oil and Gas

Client:

Petroliam Nasional Berhad

Brief:

In conjunction with PETRONAS' 50th anniversary, the brand wanted to communicate its historical journey that's intertwined with the nation's progress. But to tell the story, it has to be authentic and true to the brand's DNA.

Solution:

We created a film that not only showcased PETRONAS' 50 years of achievements and contributions but also highlighted the values the brand has upheld and passed on to the nation for five decades. These values were narrated in a poetic and poignant manner, allowing people to feel and capture their essence. The film was presented at their 2024 President's Townhall.

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