Live Hybrid, Live Electric

10. Craft Kancils [10.1a Film Direction: Single]

Product/Service:

HEV

Brief:

We were tasked to launch Toyota's Hybrid Electric Vehicle, and communicate a larger vision of carbon neutrality, and the brand's vision to go beyond and make a positive impact on the world.

Solution:

A Toyota HEV provides a realistic choice to reduce carbon footprint in Malaysia given the current infrastructure. Since HEVs don't use a plug to charge their battery, our film reflects the story of a world that we all hope and dream to see with the car being the canvas. A clean planet and a green world. With no carbon emissions to spoil the everyday life experiences.

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