Maybank - #MacamYesMaybeNot
1. Film & Branded Content Kancils [1.2a Film (Online): Single]

Links:
https://www.youtube.com/watch?v=a4amW8uVRlo
Product/Service:
Finance & Banking PSA
Client:
Maybank
Brief:
From January 2020 to May 2022, a staggering 71,833 Malaysians have fallen victim to scams, despite the countless PSA efforts by various authorities. The reason? Many scam awareness ads are snooze-inducing, rendering them invisible to a significant portion of Malaysians, while the crafty scammers continue to elevate their game.
Solution:
International and local celebrity-studded PSAs? Done to death. PSA ads featuring 'celebrities' that are scam versions of the real ones? Innovative. Using celebrities such as (not) Snoop Dogg, (not) Jay Chou, (not) Wings and (not) Blackpink, we created a PSA unlike any other, cutting the clutter saving one Malaysians at a time. As Malaysia's #1 national bank, we beat them at their own game, with their own game.


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Reason
Email
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