Maybank - #MacamYesMaybeNot
1. Film & Branded Content Kancils [1.2a Film (Online): Single]
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Links:
https://www.youtube.com/watch?v=a4amW8uVRlo
Product/Service:
Finance & Banking PSA
Client:
Maybank
Brief:
From January 2020 to May 2022, a staggering 71,833 Malaysians have fallen victim to scams, despite the countless PSA efforts by various authorities. The reason? Many scam awareness ads are snooze-inducing, rendering them invisible to a significant portion of Malaysians, while the crafty scammers continue to elevate their game.
Solution:
International and local celebrity-studded PSAs? Done to death. PSA ads featuring 'celebrities' that are scam versions of the real ones? Innovative. Using celebrities such as (not) Snoop Dogg, (not) Jay Chou, (not) Wings and (not) Blackpink, we created a PSA unlike any other, cutting the clutter saving one Malaysians at a time. As Malaysia's #1 national bank, we beat them at their own game, with their own game.
