L'occitane Hotel
8. Brand Experience & Activation Kancils [8.2 Best digital-led brand experience & activation]
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Links:
Product/Service:
Pop-up Immersive Beauty Event
Client:
L'occitane
Brief:
L'Occitane en Provence, a brand rooted in Malaysia since 2004, stands as the preferred choice for consumers seeking natural skincare, body care, and fragrances. Renowned for luxury and exceptional quality, L'Occitane finds its origins in the natural beauty and age-old craftsmanship of Provence. The brand's outlets embodies the elegant and inviting ambiance, perfectly aligning with its focus on natural ingredients, particularly the almond nut and the immortelle flower. However, not everyone may grasp the significance of the distinctive yellow flower associated with the brand's packaging and storefronts, and also the significance to the humble almond nut.
Solution:
Pop-up shops undeniably attract crowds, particularly when linked to a brand trusted by regulars for maintaining their skin's vitality and comfort. To elevate this appeal further, transforming a seasonal pop-up shop into an immersive beauty event is key. Our aim was to transport attendees to the Almond Forest in Valensole and the endless Immortelle Flower Field in Corsica, allowing an educational exploration of the brand's vital ingredients: almond, essential oils, and the iconic immortelle flower. The event garnered remarkable success, marked by high sales, a surge in membership numbers, re-establishing L'Occitane as the discerning choice of brand enthusiasts.
