We were tasked to promote Kowloon Restaurant (Nine Dragon Char Chan Teng) on radio to showcase the restaurant chain's distinctive offerings that makes it the go-to destination for an authentic Hong Kong culinary experience.
Solution:
By weaving iconic HK movie tropes and witty dialogue into our radio ads, we spotlight Kowloon Restaurant (Nine Dragon Char Chan Teng)'s extensive menu, widespread locations, and delectable flavours. This reinforces the restaurant as the ultimate choice for a truly authentic Hong Kong culinary experience.