Cola Pizza Ribbon
5. Design Kancils [5.3 Poster Design]
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Links:
Product/Service:
Pizza Hut
Client:
QSR Brands
Brief:
After around 40 years of serving Pepsi, Pizza Hut Malaysia has finally switched to Coca-Cola. But as one of the fast food latecomers to adopt this, how do we announce this differently for Malaysians to get really hyped for Coca-Cola at Pizza Hut?
Solution:
We let our pizza do the talking instead. How? By bringing the taste of pizza and Coca-Cola together to create Cola Pizza.We began selling Cola Pizza in all Pizza Hut outlets and launched an ASMR campaign with social postings, film and pizza packaging box inspired by the visuals and sounds of this cola-boration.
