Vibe Kopi Susu
6. Digital Experience Kancils [6.9 Best use of influencers]

Links:
https://www.youtube.com/watch?v=d2ODihD0umI
Product/Service:
Kopi Susu McCafe
Client:
Gerbang Alaf Restaurants Sdn Bhd
Brief:
For most Malaysians, their first coffee is likely a condensed milk-based coffee. To transition to an espresso-based coffee that usually comes with fresh milk is a big departure from the familiar palette that Malaysians are used to.To facilitate this transition at the point of brand adoption into McCafé, we introduced a new offering that appeals to Malaysian palates - Kopi Susu McCafé, coffee which is espresso-based and made with condensed-milk. It is sweeter and richer, appealing closely to Malaysian palates & preferences. Seeing this huge opportunity to introduce our own take on a drink Malaysians truly love, we needed to find a way to innovate and infuse a new rasa to Kopi Susu McCafe.
Solution:
We created "Vibe Kopi Susu," an enchanting song collaboration that bridges together influencers from different generations - the timeless vocals of Malaysian legend Saloma, with the contemporary artistry of Malaysian rap sensation SonaOne and the melodious charm of singer Daiyan Trisha. "Vibe Kopi Susu" is a modern reinterpretation of the beloved Saloma classic, "Kopi Susu." This iconic track has been reborn with a fresh and innovative twist, combining reimagined instrumentation, AI voice technology to seamlessly channel Saloma's voice onto the song's expanded lyrics, and masterful song production by the multi-talented SonaOne, who serves as both the co-writer and producer of the song.Vibe Kopi Susu was also spread across multiple platforms such as YouTube, Apple Music, and Spotify for maximum reach. Results:Over 5.4 Million total YouTube Views13K All Time Streams on Spotify+ 62.8% increase in McCafé sales


Flag Entryx
Reason
Email
___ ___ ___ ___ ___ ___ ___ ___ /\ \ /| | /\__\ /\ \ /\ \ /\ \ /\ \ /\ \ /::\ \ ___ |:| | /:/ _/_ /::\ \ /::\ \ /::\ \ ___ /::\ \ /::\ \ /:/\:\__\ /\__\ |:| | /:/ /\__\ /:/\:\__\ /:/\:\ \ /:/\:\__\ /\__\ /:/\:\ \ /:/\:\__\ /:/ /:/ / /:/__/ __|:|__| /:/ /:/ _/_ ___ ___ /:/ /:/ / /:/ /::\ \ /:/ /:/ / /:/ / /:/ \:\ \ /:/ /:/ / /:/_/:/ / /::\ \ /::::\__\_____ /:/_/:/ /\__\ /\ \ /\__\ /:/_/:/__/___ /:/_/:/\:\__\ /:/_/:/ / /:/__/ /:/__/ \:\__\ /:/_/:/__/___ \:\/:/ / \/\:\ \__ ~~~~\::::/___/ \:\/:/ /:/ / \:\ \ /:/ / \:\/:::::/ / \:\/:/ \/__/ \:\/:/ / /::\ \ \:\ \ /:/ / \:\/:::::/ / \::/__/ ~~\:\/\__\ |:|~~| \::/_/:/ / \:\ /:/ / \::/~~/~~~~ \::/__/ \::/__/ /:/\:\ \ \:\ /:/ / \::/~~/~~~~ \:\ \ \::/ / |:| | \:\/:/ / \:\/:/ / \:\~~\ \:\ \ \:\ \ \/__\:\ \ \:\/:/ / \:\~~\ \:\__\ /:/ / |:|__| \::/ / \::/ / \:\__\ \:\__\ \:\__\ \:\__\ \::/ / \:\__\ \/__/ \/__/ |/__/ \/__/ \/__/ \/__/ \/__/ \/__/ \/__/ \/__/ \/__/