Hair Drama
9. Craft Kancils [9.21a English Copywriting, Content Writing & Scriptwriting: Single]
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Links:
https://www.instagram.com/reel/CrqPqDUgsbI/?igshid=MzRlODBiNWFlZA==
Product/Service:
Hair Care
Client:
Kérastase Malaysia
Brief:
To promote and educate young adults on prevention of hair split ends with the benefits of Kerastase Elixir Ultime hair oil.
Solution:
To effectively convey the concept of split ends and engage young adults, we drew a parallel between split ends and an experience everyone can relate to: a breakup.
If there's a split that young adults can relate to all too well, it's a breakup. We created a heartbreak drama and personified split ends as a couple going through a breakup. We utilized wordplay and puns to illustrate how hair splitting is not so different from a breakup.
The use of a heartbreak drama and relatable dialogue helped us convey the concept of hair split ends to young adults easily and connect with them on an emotional level. This provided an opening for us to introduce Kerastase Elixir Ultime's benefits in the prevention of split ends, hair drama, and heartbreak.
