BananaBro Banana Leaf Blankie

6. Digital Experience Kancils [6.8 Best use of content marketing]

Product/Service:

F&B

Brief:

Problem:Food comas that come after carb-heavy meals are inevitable. It's part and parcel of any Malaysian's routine to be in dire need of a mid-day snooze after a heavy yet satisfying lunch of Banana Leaf Rice.

Solution:

Insight:The full experience of enjoying Banana Leaf Rice ends in a satisfying post-meal nap. Instead of fighting the drowsiness, what if we embrace it? We created a banana leaf-shaped blanket so that BananaBro fans can enjoy Banana Leaf Rice and sleep on it too! What began as an April Fools' joke became real blankets that were sent to fans, each with a personalised message on the blanket sleeves as a response to their comments.

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