Viu Nafsu Chips of Desire
6. Digital Experience Kancils [6.8 Best use of content marketing]
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Links:
Product/Service:
Drama Series
Client:
Viu
Brief:
Viu, a streaming platform specializing in local and popular Asian content, needed to launch their latest horror thriller series Nafsu (desire). But in a landscape where there is no shortage of content to watch, how could they earn the watchtime of Malaysia?
Solution:
To intrigue Malaysian audiences who have an innate love for the supernatural we launched Nafsu Chips of Desire (Kerepek Kaca Nafsu) '“ the transparent glass chips that promised to grant whoever was brave enough to eat them, whatever their heart desired. From a series of TikTok 'ads' where nothing was as it seemed, to a head-turning on ground stunt, we satiated the public's curiosity and revealed all by leading them to stream Nafsu on Viu.
