ZUS Made in Malaysia
5. Design Kancils [5.14 Kancil for Good: Design]
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Links:
Product/Service:
F&B
Client:
ZUS Coffee
Brief:
How can Zus Coffee stand for more than just coffee, and get Malaysians to be proud of themselves and the country this Malaysia Day?
Solution:
'Made in Malaysia' is the only label that unites and represents all Malaysians and is a symbol of being proud of where we come from. Unfortunately Malaysian brands commonly treat it like a randomly designed disclaimer, typed out in small print, and hidden out of sight.
We designed an original 'Made in Malaysia' brand logo using Zus graphic elements and inspired by the Malaysian passport stamp, complete with directions and GPS coordinates to help put us on the map.
This brand logo was then available for download online, for everyone and every brand to use for free.
