GrabFood's Mega Sale is Singapore's biggest sale of the year with massive discounts and superdeals. However, there are plenty of other sales happening during the year end and therefore the objective was to make our Mega Sale rise above the noise of all the other year end sales.
Solution:
GrabFood's Mega Sale will get you to keep eating more. Just like any typical Singaporean grandmother. In order to emphasize how massive the sale was, we needed to create not just the mother of all sales, but something bigger. Larger. Grander. The Grandmother of All Sales.