Feed Good Times
12. Craft Kancils [12.3b Production Design/Art Direction: Campaign]

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case board
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creative assets
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creative assets
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creative assets
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case film
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Links:
Product/Service:
Pizza Hut
Client:
QSR Sdn Bhd
Solution:
Pizza advertising has always been about the food. To express Pizza Hut’s new Feed Good Times proposition, we turned pizza slices into a visual identity for good times. By applying the familiar slice to objects found in everyday moments that bring people together, we made Pizza Hut recognisable even without showing the product.

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