Kara's Packs of Inspiration: Sarawak Laksa
10. Craft Kancils [10.15a Illustration: Single]
×
![]()
×
![]()
×
![]()
×
![]()
×
![]()
Links:
Product/Service:
Consumer Goods
Client:
Kara Marketing Sdn. Bhd.
Brief:
Ever noticed that nearly every santan product shows a coconut on the packaging? Yep, ours too. Therefore this Ramadan and Raya, we decided to transform the packs with designs that are intentional and uniquely ours to celebrate what Malaysians hold close to their hearts (or tummies).
Solution:
Sarawak Laksa is a dish that originated from Chinese Teochew culture, which was later infused with Dayak and Malay influences. To reflect the strong aromatic flavours of this dish, we used a form of Chinese folk art that features rich colours symbolising prosperity, highlighted by deep red, bright yellow, striking pink and radiant orange. This vibrant colour palette captures the bold flavours that pack a punch in our illustration.
