Dyson Strawberry Bronze
10. Craft Kancils [10.9 Music in Film Content]
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Links:
https://www.instagram.com/reel/DCwQFp-y8Zc/
Product/Service:
Introducing Dyson’s New Strawberry Bronze Colourway for the Hair Care Range
Client:
Dyson
Brief:
Instead of running another predictable Christmas promo for Dyson’s new Strawberry Bronze, we decided to sell the reaction, instead of the product. We partnered with SOIMJENN, using her humour, signature storytelling style, and relatable persona to reach couples looking for gifts of the season.
Solution:
We launched a love story with a twist. A man gifts his partner a small, underwhelming gift: a strawberry. Confusion sets in, until she presses the strawberry. A burst of power unleashes, transforming her with a wardrobe makeover. The strawberry was a Dyson Strawberry Bronze in disguise. But more than that, it was a representation of a tiny powerhouse delivering a massive wow in both performance and reaction.
