Ranger Enterprise Solutions
8. Brand Experience & Activation Kancils [8.5 Best launch/relaunch]
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Links:
Product/Service:
Ranger Enterprise Solutions
Client:
Ford Malaysia
Brief:
Ford’s industry-proven workhorses have been the backbone of businesses on-ground. But with the rapid rise of AI, how can Ford stand its ground while businesses turn towards clouds?
Solution:
We repositioned our pickup trucks as the ultimate business tool through Ford Ranger Enterprise Solutions, cementing our role as THE business growth accelerator. Instead of releasing typical pickup truck ads, we organised a test drive event disguised as a business masterclass. With business modules that restructured the Ranger’s capabilities as expansion tools for different markets.
