1. Film & Branded Content Kancils [1.2b Film (Online): Campaign]
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Links:
Product/Service:
Banking
Client:
Bank Negara Malaysia
Brief:
Scammers are constantly evolving with new ways to steal Malaysians' hard-earned money. Bank Negara aimed to raise awareness of these new scams and encourage vigilance among Malaysians.
Solution:
Ghosts are a big part of Malay folklore - they've been feared by Malaysians for centuries. But now, there's a new evil that's just as scary.
We use Malaysia's most iconic ghost - the Pontianak - to represent scammers in a series of anti-scam PSAs. Emphasising that with their shady tactics, scammers are just as scary as ghosts.