Toyota Extra Mile
10. Craft Kancils [10.6a Animation: Single]
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Links:
https://www.youtube.com/watch?v=O9OvKyrRdVo
Product/Service:
After-Sale
Client:
Toyota Malaysia
Brief:
Brief:
Extra Mile is the umbrella brand for Toyota's aftersales product and services.
Based on the proposition of 'The Extra in Every Toyota', we were tasked to develop a film to encapsulate the Toyota Extra Mile promise of delivering an exceptional car ownership experience.
Solution:
Animation Solution:
Most after-sales products and services serve serious and functional purposes.
Our approach was to depict how one's journey with Toyota takes them through not one but 'worlds' of experiences. So the use of animation made it more engaging and entertaining. And together with the seamless 'transportation' between each world, we were able to deliver the encapsulation of the Extra Mile brand.
