You’re Already Yoga

2. Audio Kancils [2.1b Best use of radio: Campaign]

Links:

Product/Service:

Yoga

Client:

Simplylife Yoga

Brief:

We were tasked to promote yoga beyond just exercise – but as a way of life, that most didn’t realise they already practised in their everyday.

Solution:

We created a series of radio spots that transformed the car cabin into an unexpected “yoga studio”. Led by a warm and lighthearted narrator, each visual story made listeners realise the similarities between car-bound dilemmas and the movements of yoga. Through this approach, we demonstrated yoga’s inherent presence in everyday life — making it feel accessible and universally relatable — all while gently encouraging them towards formal practise with Simplylife Yoga Studio. Through this approach, we demonstrated yoga’s inherent presence in everyday life — making it feel accessible and universally relatable — all while gently encouraging them towards formal practise with Simplylife Yoga Studio.

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