Unlimited 5G Power
1. Film & Branded Content Kancils [1.7 Best microfilm (<15 sec)]
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creative assets
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Links:
Product/Service:
Telecommunications
Client:
CelcomDigi Berhad
Brief:
5G was everywhere. But what did it actually power?
For Gen Z, connectivity isn’t a feature. It’s how they game, create, stream, hustle, share and chase whatever they’re into next. Yet telco brands were still talking about 5G in much the same way — speed, coverage, data.
CelcomDigi had a stronger story to tell with Unlimited 5G Power: a prepaid offering built to give Gen Z the freedom to power whatever they’re passionate about, without holding back.
The challenge was to turn a functional promise into something they could feel — and make CelcomDigi’s power unmistakably theirs.
Solution:
We turned Unlimited 5G Power into a behaviour: Power Up.
Not just power up your phone. Power up whatever you’re into.
The film moves at the speed of Gen Z culture — fast, frenetic and unapologetically full-on. Instead of explaining what 5G can do, it shows what happens when there’s nothing holding you back.
Your game. Your music. Your grind. Your obsession. Your next move.
Every passion point gets powered up, creating a world where CelcomDigi’s 5G isn’t just technology in the background. It’s the energy behind what Gen Z loves to do.
Unlimited 5G Power. Power Up.
