Rasa-Rasa Malaysia

11. Social & Creator Kancils [11.7 Best use of Community Engagement]

creative assets

case film

case board

Links:

Product/Service:

Food and Beverages

Client:

Inside Scoop

Brief:

Across Malaysia, a dedicated community of “stampers” travels to collect unique physical chops. They share locations, map routes and help one another complete their collections. Every stamp is proof of somewhere they have been. The journey is as valuable as the collection. Inside Scoop’s six Malaysian-inspired flavours celebrated the same places this community loved discovering. With 70+ outlets nationwide, the opportunity was to bring two passions together: turn stampers into ice cream lovers, and ice cream lovers into stampers.

Solution:

Every Rasa-Rasa Malaysia Variety Pack came with an Ice Cream Passport, while 70+ outlets each offered a unique stamp celebrating their local identity. To collect the chop, you had to make the journey. Stampers found a new trail through Inside Scoop. Ice cream lovers discovered a new reason to explore. Together, they mapped routes, shared progress and helped fellow collectors find their next stop across social platforms and communities. Their journeys generated 300+ pieces of UGC, with posts continuing beyond the campaign. The campaign sold 2,100 Variety Packs, recorded 13% YoY sales growth and achieved Inside Scoop’s second-highest Party Pack volume. The passport became a blueprint for future campaigns, beginning with Lokal Legends 2026. By giving an existing community more of what it loved, Inside Scoop welcomed new customers into its outlets—and new collectors into the community.

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