Unboxing Life
1. Film & Branded Content Kancils [1.2a Film (Online): Single]
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creative assets
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Links:
https://www.youtube.com/watch?v=AXJQWn8gZ-M
Product/Service:
Healthcare
Client:
Sri Kota Specialist Medical Centre
Brief:
Malaysia is facing a huge problem with Non Communicable Diseases. There has been a consistent increase in the number of Malaysians diagnosed with diabetes, hypertension and other chronic illnesses over the past 20 years. Whats even more worrying is that Non Communicable Diseases are now affecting an even younger generation of Malaysians. There's a desperate need to reeducate the public about making better lifestyle decisions on nutrition, regular exercise and limiting or avoiding bad habits.
Solution:
31 August is no ordinary day. As a nation, we gained our independence from our oppressors 68 years ago, on that very date. We used "Merdeka" as an inspiration to tell a different story of freedom, this time from a very different oppressor - Non Communicable Diseases. With the eyes of the nation eagerly expecting heart stirring tales of nationalism, we opted to reframe our story and focused on a similar quest for freedom, but one that was more personal and self-liberating. We encouraged all Malaysians to appreciate and embrace good health to truly enjoy all the gifts that life has to offer.
