PETRONAS Raya 2024 Salam Dari Hati

10. Craft Kancils [10.22a BM Copywriting, Content Writing & Scriptwriting: Single]

Links:

www.youtube.com/watch?v=hJC-UF_fNsU

Product/Service:

PETRONAS

Client:

Petroliam Nasional Berhad

Brief:

A Raya festive film that is authentic, relatable to the masses, and based on PETRONAS's brand purpose which is about progress.

Solution:

A story based on a cultural insight of bring back the true meaning of Salam on the first day of Raya. Every Salam brings a different meaning in our lifetime, reminding us to appreciate each moment of forgiveness. This Aidilfitri, embrace 'Salam from the Heart'.

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