The Roving Rain Cloud
4. Outdoor Kancils [4.5 Best use of live advertising events]
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Links:
https://www.mitsubishi-motors.com.my/roving-cloud/
Product/Service:
Mitsubishi Xforce
Client:
Mitsubishi Motors Malaysia
Brief:
Mitsubishi's Wet Mode technology was created specifically for the ASEAN market to keep drivers safe during unpredictable, torrential weather. But how do you demonstrate that to an audience that already knows what it means to drive through Malaysia's regularly drenched roads?
Solution:
Where others see storms, we saw a chance to shine. The Mitsubishi Xforce was kitted out with another high tech solution - its own rain cloud complete with lightning and pouring rain (using real collected rain water of course). This was then mounted on the car and brought to the streets and highways of Malaysia.
