Saji Terima Kasih Malaysia: Rentak & Sajian
1. Film & Branded Content Kancils [1.11 Best film & branded content-led integrated campaign]
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Links:
Product/Service:
Saji
Client:
Delima Oil Products Sdn. Bhd.
Brief:
SAJI wanted to deliver this year’s Terima Kasih Malaysia message in a new and memorable way.
The original brief was simple: create a musical piece that carries the message of unity. The goal was to express gratitude and togetherness through music, letting Malaysians hear it in a way that feels heartfelt and relatable.
Solution:
Instead of producing only a song, we turned the idea into a full content-led campaign called Rentak & Sajian.
At its heart was an original pop anthem that carried the message of unity. We brought it to life through a musical short film, digital storytelling, and on-ground experiences that Malaysians could see, hear, and feel.
The campaign extended from FELDA communities to the heart of Kuala Lumpur, transforming a single song into a shared rhythm of togetherness that lived beyond the Merdeka season.
