100PLUS Hydration Re-engineered As Baju Raya
10. Media Kancils [10.7 Best use of social platforms]
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Links:
https://www.instagram.com/reel/DV5crQaAQob/
Product/Service:
FMCG
Client:
F&N Beverages Marketing SDN BHD
Brief:
Despite being Malaysia's #1 isotonic drink, 100PLUS faced a recurring Raya slowdown, with softer sales and declining Malay household penetration.
Solution:
We co-created the most Refreshing Baju Raya with SHALS and released it the way fashion drops happen. Each platform played to a specific role, from fashion photography and video style post on IG, to high street editorial style and raffle drops on Tiktok. Each platform played one stage of the cycle, and the only way to get the collection was to buy 100PLUS on TikTok Live.
