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1. Film & Branded Content Kancils [1.12 Best use of Cultural Insights in Film & Branded Content]
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Links:
https://www.youtube.com/watch?v=tZ0l0rJrk7o
Product/Service:
Astro One
Client:
Astro Malaysia
Brief:
Malaysians still struggle to see Astro as a truly Malaysian brand, though we’ve been part of - and even helped shape - Malaysian culture for decades. The brief was to address this perception. By regaining relevance in Malaysian households, we needed to remind Malaysians why Astro One is worth paying for.
Solution:
We went all-in on Malaysian-ness by creating an exaggerated, hyper-real version of Malaysia that’s entertaining yet relatable. Magnifying the pop culture of maintaining a halal gap, we used humour to communicate the benefits of Astro One in an unexpected way.
