Ini Flow Aku by Hidup+100

11. Social & Creator Kancils [11.3 Best use of Social Platforms]

case board

creative assets

Links:

https://www.youtube.com/watch?v=5i7HAto1jDU

Product/Service:

FMCG

Client:

F&N Beverages Marketing SDN BHD

Brief:

Make 100PLUS relevant to young Malays (Gen Z) beyond sport. Extend the brand's “Thirst for More” platform to a generation that sees being active as self-expression.

Solution:

We created an anthem made of real Gen Z's passion points told through their real social media content and TikToks. Audio and video excerpts were extracted and integrated into song composition. From there we got the creators, influencers and other Malaysians to collaborate and express that anthem in their own way - purely social and fully through their passion points. Using TikTok first communication, along with IG and Meta, the anthem evolved socially.

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