Shell Helix Everest Launch: A Recap
8. Brand Experience & Activation Kancils [8.4 Best use of sponsorships & partnerships]
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Links:
Product/Service:
Shell Helix Everest Launch
Client:
Shell Helix
Brief:
To create a series of energetic, fresh, stylized and shareable videos capturing the action at the Shell Helix Everest Launch. This was an event organised in Shanghai, China as an internal rebrand and relaunch for the Shell Helix range of products. Attended by Scuderia Ferrari F1 drivers Charles Leclerc and Carlos Sainz, as well as trade partners and notable motorsport key opinion leaders (KOLs) from all over the region, the delivered videos had to highlight the power, responsiveness and increased performance resulting from the use of Shell Helix products. Key figures within the Scuderia Ferrari F1 and Shell teams were interviewed, and KOLs from multiple countries were pitted against the Scuderia Ferrari F1 drivers in a series of games known as the Power Unleashed Challenge. KOLs were also given a tour of Shell's research and development facilities in Shanghai, as well as given the opportunity to take in the sights and sounds of the city.
