PediaSure Give Your Kid A Head Start
10. Craft Kancils [10.16a Advertising Photography: Single]
×
![]()
×
![]()
Links:
NIL
Product/Service:
Child nutritional supplement
Client:
Abbott Nutrition
Brief:
Although Malaysia's child stunting rate is growing, moms don't prioritise height gain in their kids. Abbott wants moms to understand the importance of height in children's growth, by pushing the message of #RealGrowthRealResults for their PediaSure product - a milk that nourishes children below 10 years old for height gain.
Solution:
Stunted growth doesn't just affect children's heights, but also their dreams and futures. We show that PediaSure is committed to nourishing kids' all-rounded growth, by capturing the real reasons moms would want their kids to catch up in height.
We do this with a photograph used as a key visual in our campaign: Give Your Kid A Head Start.
We tap into moms' 'FOMO' (Fear Of Missing Out) spirit by using sports to communicate how kids perform at their best when they are nourished for growth. The visual features a child competing against his shorter self in a swimming race, with his height enabling him to reach the finish line first.
