Swish Away Suay
1. Film & Branded Content Kancils [1.2a Film (Online): Single]

Links:
https://www.youtube.com/watch?v=kFt_pYYumzA
Product/Service:
Listerine
Client:
JNTL (Malaysia) Sdn Bhd
Brief:
The Chinese are all about superstition'“more so when getting ready to celebrate Chinese New Year. The annual spring cleaning of the home, and places of business are considered important to remove bad luck to make way for prosperity to enter. If the premises are not clean, "Suay" (or bad fortune) will befall the person. It also got us thinking. One thing we often neglect to thoroughly clean is the mouth.
Solution:
So Listerine created a film in conjunction with Chinese New Year to remind everyone to Swish Away Suay, by cleansing the most important gateway to good fortune - our mouths. Popular Malaysian YouTuber Jenn Chia, plays 6 characters, referencing Listerine's 6-in-1 benefits for oral healthcare. The film starts Auntie Siow (Jenn) trying to take the annual happy family portrait, an important part of the annual Chinese New Year family gathering. But the entire family (also played by Jenn) is anything but happy - with newlyweds fighting, Yi Suk's business failing, and Ah Ma in tears? It's time to take action to save the family fortune.


Flag Entryx
Reason
Email
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