Motor Pun Boleh
9. Entertainment Kancils [9.11 Best music video]
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Links:
https://www.youtube.com/watch?v=HPhEtiVGtOM
Product/Service:
Drive-Thru
Client:
Gerbang Alaf Restaurants Sdn Bhd
Brief:
In Malaysia, Drive-Thru is often associated with cars, leaving many motorcyclists unaware that they, too, can enjoy the same convenience. With millions of motorcyclists on Malaysian roads, McDonald’s Malaysia saw an opportunity to challenge this perception, reach an untapped audience and make Drive-Thru a more relevant choice for riders.
Solution:
We turned Alyph and SonaOne’s “Pun Boleh” into a Mekdi anthem that challenged the four-wheel mindset around Drive-Thru. By tapping into Malaysia’s rap culture and the everyday lives of motorcyclists, we transformed a familiar track into a rallying cry that put riders in the Drive-Thru spotlight and made one thing clear: you don’t need four wheels to enjoy the convenience of Mekdi Drive-Thru.
