Rumah Terbuka
9. Craft Kancils [9.22a BM Copywriting, Content Writing & Scriptwriting: Single]
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Links:
Product/Service:
Telecommunications
Client:
CelcomDigi
Brief:
Though Malaysian telecommunications companies Celcom and Digi officially merged at the tail end of 2022, many remain unaware of the change. How can we use the Raya festive period to strengthen awareness for the merger?
Solution:
We hijacked the narrative of open houses to tell the story of two brands coming together; inspiring everyone to open their doors and minds to new collaborations, relationships and the potential of every Malaysian.
'Open House' told the story of how a treasured dodol recipe (a Malaysian delicacy, enjoyed during festive seasons) became the subject of contention for two families when two sisters fight over it. By setting aside differences and working together, the families strengthen their heritage through innovation to reunite for a meaningful Aidilfitri celebration.
