Making Fans Stay Delulu
6. Digital Experience Kancils [6.16 Creative Effectiveness: Digital Experience]
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Links:
Product/Service:
Thariq Ridzuwan TV Drama
Client:
Astro Malaysia
Brief:
When Astro adapted the best selling novel Thariq Ridzuwan Commando’s: His Treasure into a screen drama, expectations were sky high. The story, an intense action romance centered on love, sacrifice and survival, already had a cult like following. Fans were deeply invested in the central couple, Thariq and Radwa, and were ready to go “delulu” over every twist and turn.
Solution:
We turned Thariq Ridzuwan: His Treasure into a story that refused to end with an online game where fans can play as Thariq himself. The more they play, the more hidden clips they uncover, unlocking alternate storylines. Every discovery deepened their obsession, fuelling new theories, edits, and late-night watch parties.
