Lazada 11.11 Boom Festival Live Show
1. Film & Branded Content Kancils [1.6 Best use of live-streaming/live-broadcast]

Links:
https://s.lazada.com.my/s.h6gw2
Product/Service:
E-Commerce
Client:
Lazada Malaysia
Brief:
In the realm of online shopping, fierce competition overwhelms shoppers with flood of sales mechanics, leading to a highly functional and transactional experience. LazLive, Lazada's in-app live shows, has over time, adopted repetitive formats, resulting in diminished engagement and excitement. Recognizing this pressing issue, we acknowledged the imperative need for a transformative approach to ignite heightened engagement and conversation during the most significant sale of the year '“ 11.11.
Solution:
Introducing Lazada's 11.11 Boom Festival, a groundbreaking approach that redefines the shopping experience through live broadcasts. This exclusive digital festival features four simultaneous multi-station live shows, each catering to specific interests like Gaming, Cooking, Fashion & Beauty, and Fitness. Audiences can immerse themselves in their passions through our multi-station live shows, allowing their interests to flourish. With talents from each station collaborating, we proudly declare that "Everyone has more than one interest." We've designed this for the audience to become active participants, rewarding their engagement with our BOOM experts' exclusive deals and the power to influence the shows' narratives. It's more than just shopping '“ it's an educational and entertaining journey we affectionately call "Shopper-edutainment." We cordially invite you to choose a station and kindle your passions through this extraordinary experience.


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