TikTok Shop Bazar Raya In A Bag
5. Design Kancils [5.8 Packaging Design]

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Links:
Product/Service:
E-Commerce
Client:
TikTok Shop
Brief:
To develop a Ramadan–Raya campaign that positions TikTok Shop as Malaysia’s go-to festive shopping destination by turning TikTok content discovery into an easy, fun and seamless shopping experience. Drive awareness and adoption by encouraging Malaysians to switch from traditional e-commerce platforms to TikTok Shop through creator inspiration, TikTok LIVE, Unlimited Free Shipping and festive deals.
Solution:
Malaysians already came to TikTok for entertainment, but not necessarily to shop. With Raya being one of the biggest shopping seasons, we saw an opportunity to turn their daily scrolling into shopping. Inspired by the Ramadan bazaar, we created Bazar Raya in a Bag, transforming TikTok Shop’s icon into a bag that unfolds into eight illustrated stalls, each featuring real seller products and Raya deals. We sent these mini bazaars to creators, who were already part of their audiences’ daily lives, to showcase the shopping experience TikTok Shop offers.

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