Ariani 3D Anamorphic
4. Outdoor Kancils [4.3a Best use of digital screens: Single]
×
![]()
×
![]()
×
![]()
Links:
https://www.arianionline.my/home
Product/Service:
Ariani Malay Fashion Brand
Client:
Ariani
Brief:
In this project, our primary objective is to create a distinctive 15-second Anamorphic content piece that stands out uniquely in Malaysia's creative landscape. We aim to achieve this by showcasing the exceptional quality of Ariani Textile's Raya scarves through visually striking and unconventional storytelling. By breaking away from traditional Raya content and utilizing the Anamorphic format, our goal is to capture attention and leave the audience in awe, emphasizing the sheer greatness and superior quality of Ariani Textile's scarves.
Solution:
Raya-themed content has often leaned towards emotional short films. However, our challenge was to create a Raya narrative that would stand out uniquely in Malaysia's creative landscape. In this concise 15-second Anamorphic content piece, we embarked on the journey of showcasing the exceptional quality of Ariani Textile's scarves.
Rather than following the conventional emotional route, our approach was to captivate the audience by focusing on the sheer greatness of Ariani Textile's scarves. We aimed to convey this message through a visually striking and innovative storytelling format that has not been widely explored in the Malaysian context. The objective was to leave viewers in awe, not just of the Raya season but also of the remarkable craftsmanship behind these scarves.
In essence, we strived to break the mold of traditional Raya content by emphasizing the uniqueness and superior quality of Ariani Textile's scarves in a refreshing and concise Anamorphic narrative.
