In recent years, the F&N Canned Milk campaign has focused on tactical ads highlighting recipes, ingredients, and nutritional benefits. The challenge now is to uncover deeper insights and build an emotional connection with our audience
Solution:
F&N Can Milk is more than a can of condensed/ evaporated milk; it's a taste that evokes the most memorable moments in people's lives with their loved ones. It is truly a can that can Mengisi Hati Setiap Hari (Filled with warmth, love, togetherness every day)