Mitsubishi All New Triton
10. Craft Kancils [10.9 Music in Film Content]
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Links:
https://www.youtube.com/watch?v=1cbd8WAPHds
Product/Service:
Mitsubishi Triton
Client:
Mitsubishi Malaysia (Mitsubishi Motors Malaysia Sdn Bhd)
Brief:
Create a bold, modern music track that repositions Mitsubishi as not just dependable but cool, stylish, and aspirational. The track will underscore the reveal of a new feature or design element that adds a fresh personality to an otherwise solid and trusted model.
Solution:
To break away from the predictable, cinematic soundtracks typical of car ads, we embraced a rap-based direction that brings swagger, youth appeal, and cultural relevance to the forefront. It’s a bold musical pivot that positions the vehicle as more than just dependable, it's now aspirational and expressive.
By leveraging the energy and confidence of modern rap production, we hope to tap into a demographic that values identity, movement, and style, particularly younger, male-leaning audiences who want their car to reflect not just where they go, but who they are.
