Marrybrown - Riang Ramadan Raya
10. Craft Kancils [10.22b BM Copywriting: Campaign]
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Links:
https://youtu.be/GTB2UXUrmvY?si=98dvxqEh2ERgbiAM
Product/Service:
Ayam Penyet
Client:
Marrybrown Malaysia
Brief:
You know Raya is just around the corner when Marrybrown brings back its Ayam Penyet seasonal special!
As a homegrown brand, we take pride in understanding the local palate, culture and the true spirit of the festive celebration.
Solution:
No festive season is complete without over the top festive ads - and Malaysians sure love a good cry watching them.
Marrybrown did just that - except this time, the tears weren’t from sentiment, but from the fiery kick of our Ayam Penyet seasonal special.
We released a series of 3 mini films, timed across Ramadan and leading up to Raya, following a young man’s journey from receiving great news at work to sharing it with his family, and finally celebrating together at home.
