The Cleaning Exorcism
9. Entertainment Kancils [9.1 Fiction & Non-fiction Film]
×
![]()
Links:
https://www.instagram.com/reels/DQWmMSEgbc_/
Product/Service:
Tineco FLOOR ONE S9 Artist Steam
Client:
Tineco
Brief:
Cleaning product demonstrations are usually built around function rather than story. Tineco wanted to showcase the FLOOR ONE S9 Artist Steam and its key features without creating another conventional product demo. The challenge was to make the product essential to a piece of entertainment, giving audiences a reason to follow the story while naturally discovering what the product could do.
Solution:
We created a supernatural comedy in which Elaine plays a nun confronting a Hokkien-speaking ghost. Stubborn dirt became the supernatural enemy, while Tineco’s powerful steam became the tool for “purification.” As the exorcism unfolds, product features are revealed through the story — from steam cleaning and anti-tangle technology to flexibility and self-cleaning. Instead of pausing the entertainment for a product demonstration, the demonstration became the plot.
