CelcomDigi Projek My Malaysia

1. Film & Branded Content Kancils [1.13 Innovation in Film & Branded Content]

Links:

https://projekmymalaysia.com/

Product/Service:

Telecommunications

Brief:

In a Malaysia that sometimes feels divided how can we use Merdeka as a platform to unite Malaysians through our stronger together narrative?

Solution:

We created a crowdsourced AI-generated film co-created with Malaysians. Through projek My Malaysia, we got Malaysians to come together and share their visions of the Malaysia they want children to grow up in. Those visions became prompts for generative AI to bring to life. The film represented the collective sentiments of Malaysians, showing that despite our differences, we share the same desire for a better Malaysia.

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