Softlan Core Relaunch
1. Film & Branded Content Kancils [1.1a Film (Broadcast & Cinema): Single]
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Links:
Product/Service:
Softlan
Client:
Colgate Palmolive (M) Sdn Bhd
Brief:
Create superiority and differentiation for Softlan Core through a stronger functional communication within the existing emotional territory of Softlan.
Solution:
Demonstrate a clear benefit of the “Freshly washed” experience through an ASMR demonstration of look, feel and smell.
