IKEA 30 Years of Love
1. Film & Branded Content Kancils [1.2a Film (Online): Single]
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case board
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case film
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creative assets
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Links:
https://www.youtube.com/watch?v=Q_dWpFqAWa8
Product/Service:
Home Furnishing
Client:
IKEA Malaysia
Brief:
IKEA wanted to celebrate a milestone: 30 years of being in Malaysia. The brand wanted to do it in a way that evokes a strong emotional and nostalgic response with Malaysians, using iconic IKEA products.
Solution:
Malaysia has been around for 69 years. IKEA Malaysia has been here for 30. That’s a long time together, and a lot of love.
And through these past 30 years, IKEA has been in our homes, living through every up and down with us. With many products not only staying the same price, but sometimes even going down.
So we created a film as a love letter saying thank you to Malaysians, starring core IKEA products through the years.
