Unifi - Living, Breathing, CI

5. Design Kancils [5.1 Brand Identity Design]

Product/Service:

Unifi

Brief:

Unifi, the tech giant, wants to ditch the old image of being just a typical, cold internet company. How do we make the brand more fun, friendly, and approachable?

Solution:

We gave new life to our existing CI by creating Yunni, a whimsical, larger-than-life brand persona that embodies Unifi's commitment to seamlessly uniting fixed broadband, mobile, and lifestyle services, while still retaining our sweet 'Unifi smile'. Through Yunni, we infused our communications with a dash of humour and humanity, turning everyone's Geram into Ngam.

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