PETRONAS Gawai 2024 Pesan Nenek
1. Film & Branded Content Kancils [1.12 Best use of Cultural Insights in Film & Branded Content]
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Links:
www.youtube.com/watch?v=ZaGnvhgjWC0
Product/Service:
PETRONAS
Client:
Petroliam Nasional Berhad
Brief:
Craft an authentic Gawai festive story that is about the celebration and based on PETRONAS's brand purpose of progress.
Solution:
A story about an engraved grandmother's message that guides them through generations based on Gawai cultural insights of an Iban family.
Titled 'Pesan Inik' (grandmother's advice), the film encapsulates how grandmother's five pearls of wisdom serve as a constant reminder for the younger generation of the Iban community to uphold the 'adat' and moral values.
What makes Pesan Inik truly special is its innovative approach in blending modernity with tradition which intricately weaves in elements of tradition such as enchanting Iban folk poetry or 'Leka Main', and endangered cultural treasures such as the traditional Iban music instrument, the Belikan, and the traditional game of Batak Lampung.
Portraying the vibrant celebrations of the Hari Gawai festivities within a modern longhouse setting at Rumah Panjang Thomas Sigat in Saratok, Sarawak, the story reflects the nation's diversity as a true melting pot of cultures, drawing social cohesion among Malaysians.
