Taylor's University - Hari Kebangsaan & Malaysia Day Film Campaign

1. Film & Branded Content Kancils [1.12 Best use of Cultural Insights in Film & Branded Content]

Links:

https://youtube.com/playlist?list=PLzcQI338K3yL30B5ryOkmSMvoT7XRSpuF&si=lryuTNc0EgJZvogb

Product/Service:

Taylor's University

Client:

Taylor's University

Brief:

Every country has a distinct word that captures the essence of its people. Our word, "Boleh", - originally symbolising our can-do spirit - is slowly losing its positive connotation, so we want to reclaim its former glory!

Solution:

Make Boleh great again through our 'Boleh!' campaign that involves a trailer film to make people imagine a world in which 'Boleh' goes missing, and a fun infographic film telling of the evolution of 'Boleh' in Malaysian Culture.

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