Style Up, Game on

2. Audio Kancils [2.2a Best use of branded audio content: Single]

Links:

https://www.youtube.com/watch?v=pswfNHDQDik

Product/Service:

Men's Grooming

Client:

Mandom

Brief:

Gatsby wanted to appeal their men's grooming range to gamers everywhere. And for the brand, they believe when you look and feel good, your confidence goes up and you elevate your game as well.

Solution:

We created a mini anthem and content to let gamers know when they have the winning look, they have the confidence to take on any challenge and keep their game at the next level. The tune was inspired with a swagger feel, always pulsing with energy and motivating, always pushing the limits. The lyrics had terms that were relevant to gamers while weaving in the importance of winning the game of life and the game online by keeping their confidence up through proper grooming.

Previous Next